ViacomCBS Wellness 365 Branding
Wellness 365 helps employees immediately understand when various programs are part of ViacomCBS' overall commitment to wellness, while also helping them navigate various offerings.
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The main goal was to turn the Wellness program into a cohesive experience at ViacomCBS and convey its multidimensional nature. We created icons and a tagline to help people navigate between their options. All communications are signed off with the ViacomCBS logo to accrue value back to the company.
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Lead Designer
Art Director - Kris Taiflos, Copy Director - Shiraz Gani, Copywrite/Editor - Cristina Galushko, Sr. Director Motion Graphics - Amanda Pecharsky
Designed engaging thumbnail and banner graphics for our internal employee website to promote our newly launched wellness program.
Created individual email templates for health, wellness, and finance communications with updated logos and colors.