MTV EMA SOCIAL Insiders
MTV has recruited a team of social media influencers, including Hugo Gloss, Xavier Serrano, Danna Paola, Caroline Daur, Rose Bertram, and Joey Essex, to attend the MTV EMA in Bilbao. They documented all of the action, taking over the MTV EMA social platforms, and giving everyone a closer look at what's happened behind the scenes, on the red carpet, at Music Week events, and beyond! MTV EMA decided to name this year’s team “Social Insiders”.
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The assets had to showcase and promote each influencer individually while still keeping to the overall branding of the MTA EMA. We achieved this look by pulling in design elements from the original branding such as the paint swipes and splatters. These elements were used in creating a unique “Social Insiders” logo and using them on multiple digital and video assets created a cohesive look.
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Designer
Senior Producer/Editor - Chris Skiles, Social Media Manager - Marina Alaberkian
Individual Instagram announcement graphics were designed for influencers to promote their behind-the-scenes access at the MTV EMA.
MTV EMA website article promo image was designed to announce the 2018 EMA Social Insiders.
Digital invite and event photography for the Tastemaker Welcome Party hosted by The Social Insiders.
Joey Essex is taking on Bilbao ahead of the MTV European Music Awards 2018 to chat with Xavier Serrano and to help Caroline Daur find her red carpet look.